PRoject BREAKDOWN
In my role as a creative for the 2021 Champions, the Milwaukee Bucks, I excelled in conceptualizing, designing, and laying out a diverse array of materials across various mediums. My primary responsibility was to elevate the Milwaukee Bucks brand and bolster corporate marketing relationships through my expertise in animation, photography, videography, and music production.
Brand Extension
The inspiration for the Bucks In Six brand traces back to the iconic line coined by former Bucks player Brandon Jennings in 2012. This historic phrase became ingrained in Bucks lore when the team clinched victory in both the 2021 Eastern Conference Finals and NBA Finals in six games, securing the organization's first NBA title in half a century.
Venturing into the lifestyle fashion realm, the Milwaukee Bucks officially unveiled their exclusive Bucks In Six apparel label in 2023. I had the privilege of spearheading the creative direction for the inaugural launch, which included a noteworthy collaboration with Brandon's personal brand, 'Tuff Crowd,' marking one of the initial marquee partnerships for the In Six brand.
partnerships
One of the most exciting initiatives I undertook during my time with the Bucks was the creation of the Milestones series, a unique asset that pays tribute to player achievements throughout their tenure with the team. The Milestone series gained rapid popularity and secured sponsorship from Moët Hennessy. Notably, Moët Hennessy extended this successful asset to all of their league partnerships, adopting and establishing it as a consistent element across various collaborations.
Among my standout endeavors was lending my vocals to the Supercharged playoff TV spot for the electrifying 2019-20 Season! (Don't forget to turn up the sound.)
GALLERY
MOTHER SON
